Global Reach and Demographics
TikTok's user base is diverse and expansive:
Global Users: Over 1.8 billion monthly active users as of 2025 .
U.S. Users: Approximately 117.9 million monthly active users in the United States, accounting for 32.9% of the population .
Age Distribution: A significant portion of users are under 30, with 25% aged 18–24 and 35% aged 25–34 .
Exploding Topics
Gender Split: Approximately 54.8% of TikTok users are female
Platform Features and Innovations
TikTok has introduced several features to enhance user experience and content creation
Extended Video Lengths: Users can now upload videos up to 30 minutes long, allowing for more in-depth storytelling and content
.AI-Powered Tools: The platform has integrated generative AI tools, such as Symphony, to assist in creating ad scripts, translating videos, and generating AI avatars
Enhanced Parental Controls: In response to concerns about teen mental health, TikTok has updated its Family Pairing feature, providing parents with more tools to monitor and control their children's app usage